A simple, rule-following routine for local businesses — your review link, when to ask, what to say and how to reply.
Ask every happy customer at the right moment, make it one tap with your review link or a QR code, and reply to every review. Don't post fake reviews or offer rewards only for positive ones — that breaches Google's policies and can mislead consumers under Australian Consumer Law.
From your Google Business Profile you can share a link to your review form (Google's steps). Turn it into a QR code for your counter, invoices or van.
Thank every reviewer. For a bad review, stay calm, acknowledge it and offer to fix it offline. Never argue in public.
Reviews help customers choose you and are part of how you show up in local search. See local SEO and marketing for tradies.
Open your Google Business Profile while signed in and look for the option to ask for reviews or share your review form. Google's help page explains the steps.
Be very careful. The ACCC says incentives must be offered whether the review is positive or negative and must be clearly disclosed, and Google's policies prohibit incentivised reviews. The safest approach is simply to ask.
Yes. Reply calmly and politely, thank them, acknowledge the issue and offer to sort it out offline. Other customers read your replies.
Google lists reviews as one of the factors in local search results, so a steady flow of genuine reviews and replies can help — alongside a complete Business Profile.
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