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How much does SEO cost in Australia?

A plain-English guide to what Australian small businesses typically pay for SEO in 2026, using ranges published by others — not our price list.

Short answer

Indicative SEO price ranges in Australia (2026)

Type of SEO workPublished rangeSource
Local starter (one location)$750–$1,499/month ex GSTUppercut Digital
Most small and mid-sized businesses$1,500–$3,500/month ex GSTUppercut Digital
Entry / local$750–$1,500/monthSun State Digital
Small business SEO$1,200–$2,500/monthParamark
Google Business Profile management$400+/monthParamark
SEO audit (one-off)$1,500–$10,000Uppercut Digital
Agency hourly rates$140–$250/hourSun State Digital

These are industry ranges published by other Australian businesses, not Moshy's prices. They are indicative only and every quote varies. Check whether a quote includes GST.

Pricing models

Retainer, project or hourly

  • Monthly retainer — ongoing work each month; the most common model.
  • Project — a one-off piece of work, such as an audit or a site clean-up.
  • Hourly — paying for time, often for advice or small fixes.
What drives cost

Why quotes differ

  • How competitive your industry and area are
  • One location or many
  • The condition of your current website
  • How much content and link-building is included
  • Whether Google Business Profile work is included
Value

What you should get for your money

  • A clear plan and a list of what will be done each month
  • Plain-English reporting
  • Your Google Business Profile looked after (if it's in scope)
  • Access to your own accounts and data
Red flags

Be careful of…

DIY vs help

Do it yourself or hire help?

Plenty of local SEO is doable yourself: a complete Google Business Profile, steady reviews, and clear pages for each service and area. Start with what is SEO and local SEO. If you'd rather hand it over, we quote every business individually. Building a site too? See how much a website costs.

Sources

Where these figures come from

Questions

Common questions about SEO costs.

How much should a small business spend on SEO?

Published Australian guides put most small and mid-sized business retainers at roughly $1,500–$3,500 a month ex GST, with single-location local work starting from about $750. These are indicative industry ranges; every quote varies with your goals and competition.

Is SEO a monthly cost?

Often, yes. Ongoing SEO is commonly charged as a monthly retainer, but some work — like an audit or a one-off fix-up — can be done as a single project.

Why are SEO prices so different?

Because the amount of work differs: how competitive your industry and area are, how many locations you have, the state of your website, and how much content and link-building is included.

Can anyone guarantee first page on Google?

No. Google says no one can guarantee a #1 ranking, so be wary of anyone who promises one.

Get in touch

Want a clear SEO quote?

Send a few details and we'll come back to you within one business day. No obligation. Prefer email? hello@moshy.com.au. Or visit our contact page.