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Digital marketing for small business

The four basics, how to prioritise with a small budget, and when to get help — from a local team in Victor Harbor.

The four basics

Get these right first

  1. Be findable on Google — your Google Business Profile and local SEO.
  2. A website that converts — clear, fast and easy to contact you from.
  3. Consistent social media — one or two channels, done well. See social media management.
  4. Reviews — a simple routine for asking. See how to get more Google reviews.
Small budget

Where to start

  • Finish your Google Business Profile
  • Ask every happy customer for a review
  • Fix the basics on your website: phone number, services, areas, contact form
  • Pick one social channel and post consistently
  • Leave paid ads until the basics are working
DIY or help

Doing it yourself vs hiring help

Plenty can be done yourself. When time runs short, hand over the parts that take longest — often content and social media. We're a Victor Harbor team working across Adelaide and the Fleurieu.

Measuring

Know what's working

Track where enquiries come from: ask new customers, check your Google Business Profile insights, and look at website enquiries month to month.

Regional businesses

Tourist seasons and locals

On the Fleurieu, many businesses serve both locals all year and visitors in peak seasons. Plan content and offers around the seasons and local events, and keep locals in the loop through the quieter months.

Questions

Common questions about small business marketing.

What is digital marketing for small business?

It's how a small business gets found and chosen online — mainly being findable on Google, having a website that turns visitors into enquiries, posting consistently on social media, and collecting reviews.

How much should a small business spend on marketing?

There's no single right number — it depends on your goals, margins and how much you can do yourself. Start with the low-cost basics, measure what brings enquiries, then spend more on what works.

What's the cheapest way to market a small business?

A complete Google Business Profile and a steady flow of genuine reviews cost little more than time, and they help you show up when locals search.

Get in touch

Want help with the basics?

Send a few details and we'll come back to you within one business day. No obligation. Prefer email? hello@moshy.com.au. Or visit our contact page.